Edelweiss going commercial

580255_35656485.jpgThe edelweiss, one of the symbols of Switzerland, could soon be heading down from the alpine slopes into florists’ shops. Scientists say that they have managed to grow the bloom at ground level and with stems long enough for bouquets. The whitish star-shaped edelweiss normally grows at between 2,000 and 3,000 metres in altitude. It has been a protected species in Switzerland since 1962. Extracts of the edelweiss, and particularly the Helvetia variety, are used in suncare products and in anti-wrinkle creams. It is believed that the plant’s antioxidant properties, a result of its exposure to strong ultra-violet light at altitude, means that it can counteract the human body’s ageing process. The flower has long been used in logos and in thousands of tourist articles.

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