Turning off African migrants

sriimg20071128_8474336_2a.jpgSwitzerland is funding a bleak anti-migration television campaign in Africa to discourage would-be migrants from trying to seek their fortunes in Europe. The hard-hitting advert, which has been aired on prime-time television in Cameroon and Nigeria, depicts the life of freshly arrived migrants in Europe as one fraught with problems and dangers. In the film an African migrant phones his father from somewhere in Europe in the pouring rain and assures him that all is well while in reality he is living on the street, being chased by the police and having to beg for a living. “Don’t believe everything you hear. Leaving is not always living,” is the final message of the film. The advert is part of a television, radio and poster campaign by the Geneva-based International Organisation for Migration, funded by Switzerland and the European Commission.


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